05 - 06 December, 2018
Grand Copthorne Waterfront Hotel, Singapore

Pre-Conference Workshops - 4 December 2018

9:00 am - 12:00 pm Workshop A: Patient Journey Mapping: Rapid Solution Ideation

Junaid Bajwa - Global Lead for Strategic Alliances, Digital Centre of Excellence, MSD (Merck Sharpe and Dohme)
  • Evaluating differences in expectations, needs and preferences for different patient profiles
  • Outlining patient touch points in every stages of the care journey to identify areas for improvements
  • Leveraging design thinking to develop relevant and personalised experience
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Junaid Bajwa

Global Lead for Strategic Alliances, Digital Centre of Excellence
MSD (Merck Sharpe and Dohme)

1:00 pm - 4:00 pm Workshop B: Capturing Feedback to Improve Patient Experience

  • How to effectively capture and measure patients’ feedback across channels
  • Integrating findings and insights into care delivery to drive healthcare outcomes
  • Working closely with patient advocacy groups to design exceptional patient experience